Culture & Tradition of Beer

Understanding beer

Beer is a refreshing enjoyable beverage with relatively low alcoholic content which brings pleasure and social interaction to many people. When consumed in moderation – as done by the vast majority – beer can be part of an adult’s balanced and healthy lifestyle.

A natural product – beer is the world´s oldest and most widely consumed alcoholic beverage and the third most popular drink overall after water and tea.

More beer is produced in the European Union than in any other part of the world, and the European consumer enjoys the widest possible choice. European beers are famous and available worldwide. In fact Europe produces 25% of the total world beer production, which is equal to 427 million hectolitres of beer each year.

A natural product

Beer has been produced for thousands of years, by the brewing and fermentation of starches, mainly derived from cereal grains-most commonly malted barley.  Most beer is flavoured with hops, which add bitterness and act as a natural preservative, though other flavourings such as herbs or fruit may occasionally be included.  Health benefits can be derived from hops as well as from the moderate level of alcohol.

Craftsmanship of brewing

The basics of brewing beer have been shared across national and cultural boundaries for thousands of years.  Whilst using traditional methods, many brewers today apply modern technology to beer production. Europe has a rich diversity in its beer culture, which is reflected in the great traditions of the Member States.  Brewing itself is characterised by quality and craftsmanship with a long standing tradition and European roots. And beer is always brewed according to highest quality standards.

Low alcohol percentage

Generally, beer is a drink of low alcohol percentage. In fact, non-alcoholic beer is a growing category in Europe and is the focus for a lot of innovation.

An excellent complement to food

Beer is a drink which can be enjoyed at many occasions. The subtle taste of beer is an excellent complement to food and it is recommended to match specific foods (e.g. cheese, chocolate or spicy food) by some of the world’s leading chefs.