The beer & society Issue Management Team attends to:

• securing the brewing industry's freedom to innovate, promote and market its products responsibly;
• advocating beer as a social drink which, consumed responsibly, can contribute to a healthy balanced diet and is enjoyed as such by tens of millions of people throughout Europe;
• encouraging further independent research supporting this affirmation and disseminating the results in a credible and intelligible format;
• promoting the important role The Brewers of Europe play in raising awareness of the implications of inappropriate consumption and their proven record of achievements in initiatives to combat misuse;
• demonstrating the brewing industry's ability to conduct its business responsibly by effective self-regulation of its commercial communications and the active promotion of the highest ethical standards;
• exchanging best practice in above mentioned fields;
• establishing and maintaining structured dialogue with the relevant European and international organisations as well as a variety of Stakeholders on above mentioned issues.