Beer is a natural product and whilst using traditional methods, brewers apply modern technology to beer production. Europe has a rich diversity in its beer culture, which is reflected in the great traditions of the Member States.

More beer is produced in the European Union than in any other part of the world, and the European consumer enjoys the widest possible choice. European beers are famous and available worldwide. In fact Europe produces 25% of the total world beer production, which is equal to 320 million hectolitres of beer each year.